Breakout
Monday, July 13, 2026, 4:00 PM -
4:45 PM at Grand Ballroom 7-8, 3rd Floor
Beyond the Barrel: Creative Marketing in Transportation Safety
We are all in different states that face unique challenges every day, but at the same time, we deal with many of the same issues in the world of transportation marketing. Join communications professionals from the New York State Department of Transportation, Connecticut Department of Transportation, and Delaware Department of Transportation as they share innovative outreach strategies, public safety campaigns, and lessons learned from engaging today’s audiences. The session will highlight New York’s award-winning “Move the $#&! Over” campaign, Connecticut’s work zone safety outreach efforts, and Delaware’s statewide e-bike and e-scooter safety initiative.